Will GM and Facebook “Like” One Another Again?
Is GM ready to "Like" Facebook again? The maker's global marketing chief, Joel Ewanick, is quietly discussing a return to the Facebook advertising fold, reports TheDetroitBureau.com. On the other hand,...
View ArticleGM Marketing Czar Ewanick Unexpectedly Resigns
Joel Ewanick, the agent of change brought in by General Motors just over two years ago to shake up its moribund marketing operations, has unexpectedly resigned. exactly why the 52-year-old exec...
View ArticleUpdate: What Sank GM Marketing Czar Ewanick?
The move was sudden and completely unexpected. There's no question ousted GM global marketing czar Joel Ewanick ruffled plenty of feathers but what brought him down? The maker is hinting at something...
View ArticleChevy Back in the Game for Super Bowl XLVIII Ad-fest
Chevrolet will be back in the line-up when the teams take to the field in Super Bowl XLVIII, reversing a controversial 2012 decision to pull out of what is television’s most-watched annual event....
View Article
